Apologize Less, Apologize Better

We’re over-apologizers. “I’m sorry” is over-used, a subconscious reaction to any slight we make towards others. The repetitiveness of its use dilutes its authenticity and the proof of its inundation is the robotic response when we do. “It’s ok.” If that were true, was the apology necessary? Apologies are to be rare and genuine, reserved only for when someone has the courage to apologize holistically, and those are the ones that should be gratuitously accepted.

What then separates a rapid-fire apology from one we want to listen to?

Don’t follow up an apology with an excuse. Add-ons like but, I just, or I didn’t mean it isn’t owning up to the apology. Regardless of what you intended, it was received differently. Apologize without defense. Making excuses leads the receiver to believer they’re in the wrong, that they should not have been off-put from what was said initially.

They’re not to be self-serving. If you’re apologizing for your own conscious or guilt, it’s the wrong reason. People don’t hear words, people hear intent. If the only reason you are saying it is if you think you have to, don’t. Take some time for reflection and distance for perspective. Come back when you understand their response.

Do apologize face-to-face, if possible. The delivery method in which content is sent is more influential than the content itself. Making a genuine apology is already Showing Up emotionally, might as well Show Up physically too.

As someone listening to any apology, thank them for it. It shows that you recognize they care enough to make amends. If you’re truly “OK”, thank them regardless and say it was no big deal. However, if your feelings were indeed diminished, let them know. They were willing to start a candid conversation so lean into their vulnerability with your own by explaining your why.

In the end, stop apologizing for the fast and loose, the forgettable, and the unimportant. Do apologize when you fall flat. Relationships are not built on a few comments, but the actions we take over time. One mishap will not break the bank so long as there remains a balance of generosity and kindness. To quote Maya Angelou – “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”